Escolinha de futebol de Ronaldo Fenômeno chega ao mercado dos Estados Unidos

O ex-jogador Ronaldo Fenômeno vai inaugurar no próximo dia 22 a sua primeira escola de futebol nos Estados Unidos. A nova unidade da Ronaldo Academy – a sua rede de academias de futebol em parceria com o empresário Carlos Wizard Martins – vai funcionar em Orlando, na Flórida.

Foram investidos cerca de US$ 4,5 milhões no empreendimento (aproximadamente R$ 14,7 milhões). O espaço de mais de 20 mil metros quadrados terá quatro campos profissionais – um com grama natural, dois campos de treinamento com grama artificial e um indoor -, chuveiros, vestiários, salão climatizado, lanchonete e áreas cobertas.

Assim como as outras mais de 30 unidades da Ronaldo Academy em funcionamento, a escola vai oferecer treinamento e jogos, desenvolvimento e melhoria de fundamentos do futebol, oficinas e também aluguel dos campos para times adultos. “Vemos uma grande oportunidade para desenvolver ainda mais o futebol nos Estados Unidos e mostrar os muitos benefícios sociais e de saúde associados com o esporte”, destacou Ronaldo Fenômeno.

Fundada há quase dois anos, a Ronaldo Academy já possui unidades comercializadas no Brasil, China, Colômbia e México. No Brasil, a abertura de uma franquia custa entre R$ 300 mil e 500 mil. Em troca, o dono da escola recebe a customização das quadras e uniformes e a vantagem de estampar a “marca” Ronaldo. A média é de 200 alunos por unidade.

Na China, a escola integra um convênio com as secretarias de educação de seis províncias para ensinar futebol como um complemente das aulas de educação física.

A estratégia da China é inserir Ronaldo Fenômeno no plano estratégico traçado pela Federação de Futebol da China, que pretende investir em 20 mil centros de treinamento e 70 mil campos até 2020. Eles querem construir um campo de futebol para cada 10 mil habitantes até 2030 e, até lá, colocar o time masculino entre os melhores da Ásia e o feminino entre os melhores do mundo.


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